The first Chanel 2.55 classic flap bag was sold in February 1955. Ever since its groundbreaking debut it continues to seduce fashionistas worldwide and is arguably the world’s most iconic and recognisable bag. But why buy a Chanel 2.55 bag? Vintage Heirloom delve into 10 compelling reasons why you should invest, and why an army of devotees feel the Chanel 2.55 is so special. * The official name for the 2.55 bag is Chanel classic flap bag. However many people continue to refer to this bag as the Chanel 2.55 bag.
1. CHANEL 2.55S ARE AN INVESTMENT
Forget investing in stocks and shares! As Mark Hanna astutely quips in the Wolf of Wall Street, “Fugazi. It’s a wazy. It’s a woozie. It’s fairy dust.” Chanel however are at the forefront of selling goods with ever increasing price tags. The classic Chanel flap bag & reissue of the 2.55 goes up by price around 30% every year. And demand continues to outstrip supply. Bloomberg TV agree – Chanel classic flap bag is now seen a great investment and a commodity. It was voted the best top investment in the last 50yrs! Check out their short video news article it’s fun and if we didn’t already need it, more reason to buy Chanel.
Chanel classic flap bags never go on sale. Each collection launches with rebooted versions of the classic flap bag and a complementary batch of the classic Chanel bags. Chanel name this section iconic. So while demand is incredibly high, finding a Chanel 2.55 bag isn’t as straightforward as you’d think. Often iconic bags are sold out as soon as they hit the shop floor. With long and extended waiting lists the allure of the 2.55 bag doesn’t look to be disappearing any time soon.
2. THEY GROW OLD GRACEFULLY
Chanel bags are crafted to extremely exacting standards. Using the best quality leather and the best craftsmanship, they are exquisitely made. The vintage bags we sell are mostly over 25 years old, and if looked after feel like new. This is a testimony to Chanel craftsmanship. Chanel 2.55 bags are strictly only made in France, by specialist craftsmen. Whereas other Chanel bags are crafted in Italy as well as France.
Interestingly some of our customers have also bought new 2.55 Chanel bags. Some have commented that the vintage 2.55 has a slightly different feel, that the craftsmanship of older items seems a little better. Whether new or old we know all Chanel bags are extremely well made. Notably the famous interwoven leather and gold chain strap on most vintage bags are unblemished. Chanel gilded their iconic bags in 24 carat gold, perhaps partly explaining the exclusive price tag.
3. DESIGNERS ARE INSPIRED BY THE CLASSIC DESIGN
They say ‘imitation is the greatest form of flattery’. Many well known designers have been inspired by the classic design of the Chanel 2.55, from Marc Jacobs to high street retailers such as Zara & Topshop. There are many design elements which have been taken from the 2.55 – chain strap, leather flap closure, turnstile lock, quilted leather stitching. These have been incorporated into different styles of bags, confirming that the Chanel 2.55 is as relevant to the luxury customer today as it was in the 1950s.
4. COCO CHANEL DESIGNED THE 2.55 WITH YOU IN MIND
In the 1950s clutches were the favoured ladies handbag. These accessories were elegant but one or even both of your hands were occupied by your handbag. Coco Chanel specifically designed the Chanel 2.55 with a moveable double chain strap. Coco’s design allowed the chain to be worn at two different lengths, across the body, or on the shoulder. For the first time women were free to use both hands for comfort and practicality. Designing a bag with a chain strap was a revolutionary, the first of its kind. As Coco was the first to make a handbag part of a woman’s outfit.
5. PICKPOCKETS DON’T STAND A CHANCE!
Coco Chanel designed the 2.55 with a double flap to protect your belongs, meaning the 2.55 is a secure bag…. HIGH END SECURITY.
6. FINDING YOUR BELONGINGS EASILY
The lining of most 2.55 bags is a burgundy colour, said to relate to the colour of the uniform of her orphanage where she grew up as a child. The burgundy lining has a practical function as it contrasts to the exterior black. Coco specifically chose these contrasting colours to make it easier and quicker to find your belongings. No-one enjoys fishing around the depths of darkness of a bag, to find your lipstick. Instead this bag comes complete with a pleated pocket, designed to store your lipsticks. Clever design.
7. THE 2.55 IS A TIMELESS CLASSIC DESIGN
The design of the 2.55 still has no rival to its classic design. This handbag has not dated and it will (we hope!) never go out of style. Since the bag was launched in February 1955, hence the term 2.55, it has been popular amongst women of style worldwide. This is a bag cutting across backgrounds, cultures, religions and age groups. Nowadays there is a style for everyone, with sizes ranging from XS (15 cm wide) to XL Jumbo (35 cm wide). The most popular remains Coco’s original medium 9″ version. Each season the 2.55 are also reinvented in a limited edition range of colours, & different materials including exotic skins, patent, canvas, & lambskin.
8. 2.55 IS A VERY PRACTICAL BAG…
It is rumoured that Coco Chanel used to use the zip style pocket on the inside of the flap, to store love letters (cute right!), whilst the extra back was designed to store extra cash.
9. IT WAS ALL FOR LOVE….
Boy ‘Capel’ was Chanel’s first true love, and he was the man that financed Coco’s first boutique which at the turn of the century was unheard of, he saw Chanel’s passion and talent. The famous interlocking CC lock synonymous with the 2.55 bag is called the ‘mademoiselle’ lock so called because Chanel never married. But it is also alleged the two CC signify Chanel and Capel designed in memory of Capel forever intertwined in love.
10. JUST BECAUSE!
Men aspire to own Rolex watches and fast cars, this is our equivalent. Owning a classic 2.55 bag is the ultimate luxury ‘toy’ it makes you feel special! As Coco Chanel said ‘A girl should be two things: classy and fabulous’. With all the above, we hope we have answered the perennial question ‘Why buy a Chanel 2.55 bag’.